Smart Data News
Three Reasons to Leverage Acxiom on Google Cloud
Your customers are complex, and you need to understand them to deliver the personalized experiences they expect – their attitudes, behaviors, preferences, and more.
A Journey from Big Data to Small Data. How to Use Customer Behaviors to Drive an Omnichannel Experience
“Big Data” is a marketing term that has been extensively over the past decade to emphasize the need to collect, process, and activate the vast, ever-changing, amounts of data available to improve the customer journey and offer a more personalized experience.