How To Use AI in Data Analytics To Drive Marketing Growth
May. 16, 2024 | By Irina Prevalova - Adverity
The launch of ChatGPT in November 2022 brought AI into mainstream digital marketing, and the last 18 months have seen a rapid progression in AI technology's capabilities and its adoption within marketing teams.
A lot of the AI buzz has been around generative AI — using large language models and image-generation tools to support the generation of copy, content, and visual assets.