Data Quality Pledge Gaining Momentum
May. 16, 2024 | By Mihkel Jäätma - Realeyes
Quality should be the North Star of the consumer data industry, but bad incentives and lack of education has delayed the industry’s appetite to fix it.
Buyers pushed for lower prices and faster turnaround times as key factors determining with whom they work, so suppliers prioritized speed and cost over quality. When you consider that $1 trillion of business and advertising decisions depend on the accuracy of market research, this is unacceptable.