CreativeX and Realeyes Join Forces to Launch AttentionX
May. 15, 2024 | By Mihkel Jäätma - Realeyes
AttentionX brings instant attention predictions to one of the largest creative databases in market. Mars is the first global advertiser to pilot integrated solution for creative effectiveness at scale.
Creative is responsible for 49% of sales impact in advertising, according to NCSolutions. And attention is widely trusted as a strong signal of future sales. For the first time, attention performance is now available for every ad in digital asset management systems.