A Marketer’s Guide to the Fediverse: Usage and Receptivity
May. 13, 2024 | By Abbie Baxter - DISQO
The fediverse has captured industry attention for its novel view of decentralized social media. Growing frustration with social fragmentation, content moderation, and data breaches has placed newfound importance on privacy and community.
And, the integration of Threads has fueled hype around the concept.
Our first article in the series provides an overview of the fediverse including how it works, its most popular networks, and the brand-building opportunity it offers. To delve deeper into how brands can resonate with consumers in this new era of social media, we turned to the DISQO brand experience (BX) platform. Leveraging insights from our opted-in audience of over 2.3M, we share key takeaways about what consumers think about the fediverse.