8 Most Common Pitfalls of Marketing Data Migration
May. 21, 2024 | By Lily Johnson - Adverity
Whether moving data from one data warehouse to another or switching between different data integration platforms, migrating marketing data can be a complex process.
Different platforms, data sources, storage locations, and applications can all treat data differently, utilize different processes, and have different limitations you need to be aware of. In the worst-case scenario, poorly planned data migration can result in marketers ending up with incomplete or inaccurate datasets or worse, losing their data entirely.