TikTok World 2024 recap and more
May. 24, 2024 | By Mindshare
TikTok announced a series of updates to streamline its advertising tools and integrate generative AI into its ads business at its TikTok World 2024 event this week.
Central to these updates is the new “Symphony” AI suite, designed to assist with writing scripts, producing videos, and brainstorming ideas. This suite consolidates TikTok's existing AI tools, such as the AI ad script generator and Creative Assistant, into one platform.