Marketing Mix Optimization: The Science-Backed Approach to Get the Most Out of Your Marketing

May, 2024 | By Mass Analytics

Fortunately, by leveraging analytical methods like marketing mix modeling (MMM), you can save your business from those scenarios.

One of the ways MMM helps is through the optimization of marketing spending.. The idea behind it is to mathematically determine the budget allocation that will lead to the best outcome for your business, based on the historical performance of each channel.

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