It's time to take a step back and refocus our advertising efforts
May. 22, 2024 | By Marina Barreiro - InfoSum
A few months ago I found myself sitting at New Video Frontiers, listening to my colleague Nick Henthorn’s participation at an industry panel, when a small but powerful realization hit me.
As an industry, we've been so deep in the forest of data and metrics that we're losing sight of the bigger picture. Advertising is crucial for business success, but maybe we've been focusing too much on counting the trees and not enough on seeing the forest.