B2B ad spending has bounced back strong since the pandemic, hitting $14.32 billion in 2022. Notably, eMarketer expects digital ads to account for nearly 50 percent of all B2B ad spending by 2024.

In the modern marketing landscape, making fast and accurate decisions based on your data is more crucial than ever, helping to drive customer engagement and improve the return on investment of your marketing efforts.

Over the last few years, the digital marketing industry has doubled-down on data-driven strategies to navigate away from early-era static ads and clunky online shopping experiences. Collectively, we’ve pushed to innovate based on rapidly evolving consumer preferences.

Ipsos has launched InnoExplorer, which uses generative and analytical AI to help clients accelerate innovation cycles 'from months to days' and improve success rates.

A starter MMM is a relatively straightforward linear regression model that estimates the impact of different marketing channels on a single outcome variable, sales being the most common.

In the realm of data management, versatility is key. Data manifests in various formats, from flattened to complex and nested data, each serving unique purposes.

Understanding who your audience is and what drives them has always been the foundation of an effective marketing strategy.

Today, TransUnion (NYSE: TRU) announced a partnership between its marketing solutions line, TruAudience®, and Samooha, by Snowflake, a native data clean room solution on Snowflake.

The conversation around cookie deprecation can feel like Groundhog Day. While many of us have grown tired of seeing endless photos of cookies on our LinkedIn feeds, keeping this discussion alive has been essential.

We were fortunate enough to sit down virtually on an AdWeek webinar with Graeme Hutton, well-known research lead at advertising agency, UM.

With many businesses managing more than 10 different marketing channels, trying to effectively optimize cross-channel activity to KPIs can be an overwhelming task.

Everyone in the room is looking up to you for insights. (No pressure.) You go ahead and present your ROIs, contribution percentages, AVM, forecasts and what have you… As you’re speaking, some faces turn confused.

NIQ, the consumer intelligence company previously part of Nielsen and now combined with GfK, has launched a Global Media Division, which it says is 'designed to enhance the value advertisers derive from their marketing efforts' - and has appointed Lana Busignani to lead it.

In an era where survey results fuel $1 trillion in business decisions, ensuring the integrity of survey data is incredibly important.

Generative AI is transforming the business landscape, offering opportunities for Global 2000 companies to streamline operations, enhance productivity, and gain a competitive edge.

When we embarked on our partnership with DOUGLAS, their primary objective was to establish a robust data and ad tech architecture.

Apple is intensifying its focus on AI by developing a new software tool aimed at app developers, positioning itself to compete more fiercely with Microsoft, according to a report by Bloomberg.

There’s a lot of excitement around the limitless potential of AI, but there is also plenty of mistrust. Last year, a survey by Pew Research Center revealed 52% of Americans are more concerned than excited by the use of AI.

the leader in commercial analytics, today announced it has achieved ISO 27001 (ISO/IEC 27001) certification for the Information Security Management Systems (ISMS) for its entire enterprise

Advertising is often described as matchmaking. Brands have target audiences they're constantly trying to reach with engaging messages. The name of the game, in marketing as in dating, is to find a good match.