Ipsos Launch Brings AI into Innovation Process

Feb. 28, 2024 | By MrWeb

Ipsos has launched InnoExplorer, which uses generative and analytical AI to help clients accelerate innovation cycles 'from months to days' and improve success rates.

Virginia Weil, Ipsos' Global Service Line Leader for Innovation & Product Development comments: 'Grounded in Ipsos' high-quality data sets, prompt engineering and data science, InnoExplorer represents a new frontier in innovation development - where clients can bring more curiosity, creativity and rigor into their innovation process with the confidence to go further'.

More…

Previous
Previous

Shoppable Content, Retail Media, and CDPs: How to Drive Results with Data

Next
Next

How Far Can You Scale With Your Marketing Mix Modeling