B2B by the Numbers: The Digitalization and Diversification of Marketing Channels
Feb, 2024 | By Nate Carter - Eyeota
B2B ad spending has bounced back strong since the pandemic, hitting $14.32 billion in 2022. Notably, eMarketer expects digital ads to account for nearly 50 percent of all B2B ad spending by 2024.
Likewise, 2023 will mark the first year that more than half of digital B2B ads will be placed on mobile, representing the realization that today’s B2B buyers are no longer glued to their work desktops and laptops alone—nor are those the only environments in which B2B marketers can effectively reach them.