Shoppable Content, Retail Media, and CDPs: How to Drive Results with Data

Feb. 29, 2024 | By Zeotap

Over the last few years, the digital marketing industry has doubled-down on data-driven strategies to navigate away from early-era static ads and clunky online shopping experiences. Collectively, we’ve pushed to innovate based on rapidly evolving consumer preferences.

Today, consumers expect more personalisation, fresh engaging content, and quick gratification cycles. Because of this, retailers are constantly looking for new approaches to deliver the experiences audiences crave. Retail Media stands as a very effective and impactful marketing strategy for this. In fact, a report from IAB Europe forecasts Retail Media to grow by 47% in 2025. 

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