How Far Can You Scale With Your Marketing Mix Modeling

Feb, 2024 | By Mass Analytics

A starter MMM is a relatively straightforward linear regression model that estimates the impact of different marketing channels on a single outcome variable, sales being the most common.

This can be useful for small businesses or marketers at larger brands who want to get a high-level overview of their marketing performance and ROI to identify the most effective channels and optimize the overall budget allocation.

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