The Adtech landscape is undergoing a significant transformation with the impending demise of third-party cookies.

Speaking at the recent UK AI Safety Summit, Musk, despite launching his hyper-intelligent AI business, X.ai, issued warnings about advanced technology potentially replacing all human jobs.

Data is the lifeblood of any digital marketing organisation, revealing customer journeys and preferences that help businesses craft the rich, personalised experiences customers have come to expect.

As AI hype and excitement sweep through the marketing and technology industries, many are posing important questions about AI’s capabilities and applications.

I’m Luke Cassar, a Senior Consultant at Finity. Finity is a leading independent actuarial and analytics firm based in Australia and New Zealand.

To create truly relevant and competitive campaigns, marketers need at-their-fingertips access to current data-driven insights on their audience and markets.

ChatGPT celebrated its first anniversary this week, marking a transformative year in the field of artificial intelligence.

Evidence that data-driven companies deliver better business performance continues to build, with companies such as Google, Facebook, Tesla, Walmart, and Amazon demonstrating the transformative power of a well-implemented, mature data strategy.

Omnicom-owned data and analytics firm Annalect has appointed former IBM and Accenture Song exec Lauren Walker as Chief Client Solutions Officer.

I’m Nathan Thomas, SVP of Data Sales & Strategy at Playwire. I have been with Playwire for 15 years, where I have either founded or managed our Yield Ops, Ad Ops, and Publisher Management teams.

Across Unilever we’re on a mission to create superior brands that deliver unmissable experiences for consumers – and it all starts with pioneering research and development.

Proactive customer service in the digital realm isn’t new. It’s already table stakes for most B2C enterprises.

The incorporation of artificial intelligence (AI) in marketing has stirred up excitement, largely due to its capacity to facilitate creative personalization at scale and extract valuable insights from vast amounts of data.

TransUnion (NYSE: TRU) today announced an expanded partnership with FreeWheel, a global technology platform for the television advertising industry.

Deloitte estimates that the Generative AI market is set to double every two years for the next decade, while McKinsey suggests that generative AI could increase marketing productivity with a value between 5% and 15% of total marketing spending annually.

The unrealized potential within data is immense, hindered by concerns over data liabilities and commercial limits.

So, what exactly is social media engagement? At its core, social media engagement refers to the interactions, reactions, and responses that users have with your brand's content on various social media platforms.

In today’s data-driven landscape, brands often find themselves in a dilemma when it comes to sharing their valuable first-party (1P) data in its raw format.

I think attention has always been the only real estate that matters. The world is always at odds about who is going to have the most influence.

Roblox is currently testing a new functionality that allows brands to showcase in-game video advertisements directly linked to their experiences on the platform.