How To Measure Social Media Engagement: Best Practice
Nov. 15, 2023 | By Madeleine Radunz - Adverity
So, what exactly is social media engagement? At its core, social media engagement refers to the interactions, reactions, and responses that users have with your brand's content on various social media platforms.
It's a reflection of how well your content resonates with your audience, indicating their level of interest and connection. To measure social media engagement effectively, you need to consider a range of metrics, including: