Get to Know Your Customer with Zeotap CDP and Google Cloud
Dec. 4, 2023 | By Zeotap
Data is the lifeblood of any digital marketing organisation, revealing customer journeys and preferences that help businesses craft the rich, personalised experiences customers have come to expect.
The challenge for marketers is not to add to this firehose of data, but rather to capture it effectively across multiple sources, then process and analyse it for actionable insights.