Breaking the barriers to achieve full data-driven insights potential - Europe
Nov. 30, 2023 | By GFK
To create truly relevant and competitive campaigns, marketers need at-their-fingertips access to current data-driven insights on their audience and markets.
But research with over 200 CMOs across Europe shows that many feel that they are being held back from achieving their team's full data insights potential due to certain barriers. These range from their ability to meet regulatory and privacy criteria, to not having critical data, or lacking the necessary talent within their organisations to move swiftly from comprehensive data to insights.