TransUnion and FreeWheel Announce Expanded Partnership to Improve Audience Match Rates in TV Advertising Ecosystem
Nov. 28, 2023 | By Neustar
TransUnion (NYSE: TRU) today announced an expanded partnership with FreeWheel, a global technology platform for the television advertising industry.
The partnership integrates TransUnion’s TruAudience® Data Marketplace with FreeWheel’s Audience Manager.
The result is a new solution that allows publishers and programmers in the TV ad ecosystem to greatly improve their audience match rates. It does this by leveraging the FreeWheel Identity Network to better pair TransUnion audience segments with FreeWheel’s inventory sources.