Roblox’s new video ads and more
Nov. 17, 2023 | By Mindshare
Roblox is currently testing a new functionality that allows brands to showcase in-game video advertisements directly linked to their experiences on the platform.
This feature, an extension of portal ads, is slated for a full launch in the first half of 2024. Portal ads, which transport users to new worlds upon entrance, have been a core product in Roblox's immersive advertising package since last year. Until now, creative for these ads has been limited to static images.
According to Roblox, over 34% of brand activations this year have included the purchase of portal ads, and more than 90% of the traffic generated by these ads corresponds to new users who had not previously engaged with the respective brand experiences.