How AI Can Fix Identity Resolution’s Major Flaw

Nov. 2023 | By Andy Johnson - Adstra

As AI hype and excitement sweep through the marketing and technology industries, many are posing important questions about AI’s capabilities and applications.

With the advertising industry moving away from the third-party cookie in 2024, many are asking how AI might be used in identity resolution.

The good news is that AI can help. The caveat is that it will only be effective if marketers can move away from the messy current state of identity resolution.

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