Secure Data Handling with Zeotap CDP’s Advanced Hashing Capabilities
Nov. 15, 2023 | By Zeotap
In today’s data-driven landscape, brands often find themselves in a dilemma when it comes to sharing their valuable first-party (1P) data in its raw format.
Concerns about potential misuse on third-party (3P) platforms can lead to hesitations in data sharing, limiting the activation possibilities across various platforms that rely on raw identifiers such as email and SMS. Zeotap recognises these challenges and has developed a secure platform that prioritises end-to-end storage of customer data across all touchpoints.