8 Questions You Should Ask Before Implementing Generative AI
Nov. 21, 2023 | By Irina Prevalova - Adverity
Deloitte estimates that the Generative AI market is set to double every two years for the next decade, while McKinsey suggests that generative AI could increase marketing productivity with a value between 5% and 15% of total marketing spending annually.
As this technology becomes more prevalent, there are several critical factors that marketing teams must carefully consider before diving headfirst into implementation.