In the ever-evolving landscape of marketing, Generative AI (Gen AI) tools like ChatGPT have been a hot topic.

January 28 is a day when businesses and individuals alike reflect on, and take action to protect privacy and data. With artificial intelligence (AI) dominating the marketing and technology stage, I think it’s critical to address AI as it relates to data privacy.

2023 has seen the rise of new innovative technologies, as moves towards consumer privacy continue to build momentum.

Google has introduced two updates aimed at enhancing the search experience for users: ‘Circle to Search’ and ‘AI-Multisearch.’

Meta CEO Mark Zuckerberg has announced the company's next steps toward investing in artificial intelligence -- highlighting plans to open-source the emerging technology, build an infrastructure, fuse the company's two leading AI research groups, and connect Meta's efforts to its ongoing metaverse development vision.

“Yes, I guess let's consider our times as the post-COVID times, right? We’re faced with turmoil in the economy, and in household budgets, and most industries aim to give the best value at the best price while doing responsible marketing.

The healthcare industry will never be the same. New data and technologies enabling telehealth services and remote monitoring programs are revolutionizing patient care, while personalized medicine based on advances in genomics and biology is at long last becoming a reality.

This week, OpenAI launched the GPT Store, an online marketplace enabling users to share their own chatbots, developed using OpenAI's language models.

Listening to Executive Vice President and CMO of Nationwide Mutual Insurance Company Ramon Jones describe business, one might think that collaboration will become this year's mighty buzzword.

Daily healthtech pioneer Baracoda today unveiled BMind, the world’s first AI-powered smart mirror for mental wellness, acting as a health companion capable of identifying mood and helping manage stress.

From policy changes to the demise of the cookie, we’re only a few days into 2024 and the advertising industry is already undergoing transformation.

If Taylor Swift took up the greatest amount of air space and attention in pop culture this year; the rise of artificial intelligence (AI) – and its impact on jobs – took up the greatest amount of air space and attention in professional settings.

“What do you know about…?” Anyone who turns to a chatbot starts with a question or instruction. An answer follows. Depending on the case, the dialogue has already ended, but a real conversation can also develop. The system gets its answers from the Internet or from databases that have been approved for use.

Upsiide is an innovation insights platform in which you can test ideas for products, claims, packaging, and much more.

Buckle up, market researchers. If you thought the explosion of generative AI (GenAI) and large language models (LLMs) in 2023 was crazy to watch, just wait until you see the changes these technologies will bring in 2024.

Google has raised the AI stakes with the introduction of Gemini, an artificial intelligence (AI) model claiming to redefine problem-solving through advanced reasoning capabilities.

At the core of AI's capabilities lies Generative AI, where Machine Learning Models create novel information based on user prompts.

Sustainable CX is the fifth customer experience trend examined in our new report ‘Where AI and Marketing Collide: 2024 CX Predictions’. For some people this might be a bit of a puzzle. There’s an intuitive link between sustainability and energy use, product design, or packaging…but CX?

Over the last two years, I made marketing predictions like the QR Code would rise again, everything would be an ad network, physical and digital spaces would unite into a physical world.

Personalization is big business.