The Future of Audience Data in 2024: Trends To Keep An Eye On
Jan. 29, 2024 | By Eyeota
2023 has seen the rise of new innovative technologies, as moves towards consumer privacy continue to build momentum.
In 2024, we’re going to witness the collision of multiple long-watched industry trends, particularly when it comes to the move to a cookieless ecosystem, new industry applications of artificial intelligence (AI), the transition to a privacy-first reality, and a significant up-leveling in B2B data capabilities.