The Future of Audience Data in 2024: Trends To Keep An Eye On

Jan. 29, 2024 | By Eyeota

2023 has seen the rise of new innovative technologies, as moves towards consumer privacy continue to build momentum.

In 2024, we’re going to witness the collision of multiple long-watched industry trends, particularly when it comes to the move to a cookieless ecosystem, new industry applications of artificial intelligence (AI), the transition to a privacy-first reality, and a significant up-leveling in B2B data capabilities.

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