Sustainable CX: An AI Opportunity Waiting to be Grabbed
Dec. 18, 2023 | By Acxiom
Sustainable CX is the fifth customer experience trend examined in our new report ‘Where AI and Marketing Collide: 2024 CX Predictions’. For some people this might be a bit of a puzzle. There’s an intuitive link between sustainability and energy use, product design, or packaging…but CX?
Perhaps surprisingly, the report confirms there’s a lot that can be achieved in the CX arena to drive sustainability – with a little help from generative AI. In fact, insight from the 200 brands and 2,000 consumers surveyed for the report shows that the importance of sustainability to customers (and thus its commercial value) may be a lot more significant than some organizations currently appreciate.