11 Skills Marketers Need To Unlock The Full Potential of Gen AI

Jan. 25, 2024 | By Irina Prevalova - Adverity

In the ever-evolving landscape of marketing, Generative AI (Gen AI) tools like ChatGPT have been a hot topic.

And while for many, this powerful tool is predominantly being used to support content creation, the capabilities of Gen AI for marketing teams go far beyond this, and could mark a major shift in how marketers access and use their data. However, for marketers to unlock its full potential, they need to master a crucial set of skills. 

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