Practical Applications of AI in Market Research

Dec, 2023 | By Dig Insights

At the core of AI's capabilities lies Generative AI, where Machine Learning Models create novel information based on user prompts.

This technology, familiar through instances like requesting articles from ChatGPT or meticulously editing photos via Midjourney, has found its place in research tools. Our very own platform, Upsiide, leverages Generative AI in our built-in AI Idea Generation tool  to brainstorm ideas and concepts alongside your own. Surprisingly, these AI-generated ideas have even outshined human-generated ones in some instances, proving immensely valuable to our clients.

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