7 Trends That Will Define Advertising in 2024
Jan. 5, 2024 | By LiveRamp
From policy changes to the demise of the cookie, we’re only a few days into 2024 and the advertising industry is already undergoing transformation.
Google started restricting 1% of third-party cookies in Chrome, marking a major step towards the full deprecation of the identifier later this year. Utah became the latest state to enact a local consumer data privacy law. Similar legislation from Washington, Oregon, Texas, Florida, and Montana is soon to follow.