Busting silos in TV measurement to drive cross-media ad effectiveness
Feb. 20, 2024 | By Abbie Baxter - DISQO
Television commands a significant share of advertising budgets thanks to its ability to engage mass, diverse audiences with impactful brand messages.
However, viewership habits have evolved from linear… to increasingly digital consumption across multiple devices and platforms. Through these changes, “TV,” in all its forms, has remained one of the most trusted mediums for growing brands.