New Horizons: How AI is Transforming the CX Landscape

Feb. 15, 2024 | By Acxiom

With all the hype around AI, it’s become hard to separate speculation from reality. But a new report from Acxiom, Where AI and Marketing Collide: 2024 CX Predictions, cuts through the noise with hard data on how brands are using AI to transform customer experiences right now.

The report’s findings are particularly potent because they highlight both the consumer and brand perspectives. Polling opinions from 200 organizations and 2,000 people across the U.S. and U.K. on key AI-powered CX deliverables, the study provides a unique market snapshot. It offers an AI-CX yardstick, describing current and future levels of integration.

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