Eye on 2024: 5 Trends to Watch in Campaign Personalization

Feb, 2024 | By Trent Lloyd - Eyeota

In 2024, advertising personalization is poised to undergo transformative changes as the industry adapts to evolving consumer expectations and privacy considerations. One significant shift will be the accelerated adoption of privacy-centric personalization methods.

With the phasing out of third-party cookies and heightened data protection regulations, advertisers will increasingly turn to high-quality, privacy-compliant data sources that help them maintain individual relevance with their audiences while simultaneously respecting their privacy and all applicable regulations.

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