Dream Team Finds $14m for Attribution Firm Alembic
Feb. 16, 2024 | By MrWeb
In the US, enterprise marketing attribution platform Alembic has raised $14m in series A funding, which it will use to enhance its engineering capabilities, broaden its product range and accelerate client acquisition. Backers include Jeffrey Katzenberg and Joe Montana.
Tomás Puig (pictured), Alembic co-founder and CEO comments: 'Our customers say, before Alembic, what they used to evaluate marketing was like an ultrasound that only looked at one part of the body. Alembic is like a full body MRI scan that shows you a holistic view with much greater detail and precision'. Katzenberg enthuses: 'Alembic has a breakthrough solution for a problem I've seen throughout my career: Measuring results from marketing initiatives. WndrCo is thrilled to lead the series A round for Alembic and enable the company to introduce its innovative solution to a wider audience'.