Eyeota and Vistar Media Partner to Bring Seamless Audience Targeting to Global Digital Out-of-Home Campaigns
Feb, 2024 | By Eyeota
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, has partnered with Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH).
This global partnership will enable advertisers using the Vistar demand-side platform to leverage Eyeota audience data to plan and target their digital out-of-home campaigns, expanding their reach and optimizing their media spend.