CES 2024: Four AI Trends on CMOs’ Minds

Feb, 2024 | By Steven Millman - Dynata

If there’s one thing about the 2024 Consumer Electronics Show (CES) upon which most everyone can agree, it’s that 2024 was the year of artificial intelligence (AI).

Carried on the back of the generative AI wave, AI was in just about everything this year — in toys, mobility assistance devices, software, financial tech, healthcare and literally every other category to be found.  

The marketing world was no less affected by the AI fever circulating at CES and I had the opportunity to hear from and speak to a variety of chief marketing officers (CMOs) about how their thinking on the subject has been evolving. Hopefully AI was the only fever circulating, but when you put 130,000 people together in one place, you take your chances… 

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