Data integration is crucial for any business that wants to make data-driven decisions. To deliver clear, actionable insights that drive business growth, you first need a consolidated, standardized view of your data.

If Taylor Swift took up the greatest amount of air space and attention in pop culture this year; the rise of artificial intelligence (AI) – and its impact on jobs – took up the greatest amount of air space and attention in professional settings.

Our Upsiide platform, which focuses on agile innovation testing, offers a gamified interface for consumers to identify products, services, claims, benefits, communications etc. that are engaging (a measure we call Interest) and that they will choose over competing alternatives (a measure we call Commitment).

“What do you know about…?” Anyone who turns to a chatbot starts with a question or instruction. An answer follows. Depending on the case, the dialogue has already ended, but a real conversation can also develop. The system gets its answers from the Internet or from databases that have been approved for use.

As the year comes to a close, many partners are looking ahead to 2024 and the predicted trends set to impact the industry and what advertisers need to know. This week, we’re sharing the latest reports to inspire and prompt your Good Growth.

Data science has always been a powerful and fascinating discipline for anyone working in media, but it’s about to get a whole lot more interesting.

“Who’s calling now?” has become a ubiquitous question and a sign of the times for mobile users as fraud and spammers repeatedly target consumers through their phones.

Marketing leadership likes (and frequently trusts) real-time reports including ROI-like metrics such as ROAS. These constantly updated reports always provide something new to look at and promise opportunities for advertising tweaks. The real-time nature of these types of reports can be compelling.

Upsiide is an innovation insights platform in which you can test ideas for products, claims, packaging, and much more.

Buckle up, market researchers. If you thought the explosion of generative AI (GenAI) and large language models (LLMs) in 2023 was crazy to watch, just wait until you see the changes these technologies will bring in 2024.

Adform is the only global, independent and fully integrated advertising platform built for modern marketing.

As the curtain closes on 2023, many moments have been etched into our memories. While Taylor Swift was causing record-breaking seismic activity in Seattle, generative AI sent shockwaves through the media industry as many grappled with its potential applications.

I’m Dörthe Jans, Director of Audience Data at YouGov, and part of YouGov’s global Activation team that helps brands and their agencies supercharge advertising campaigns with addressable audiences and unique, highly effective media.

Google has raised the AI stakes with the introduction of Gemini, an artificial intelligence (AI) model claiming to redefine problem-solving through advanced reasoning capabilities.

The advertising world has been focused on the transition away from cookies as identifiers for the past several years. When a global pandemic hit in 2020, two important things happened in the media world.

It’s safe to say it’s been a rocky year. With the broadcast year kicked off, we are hitting crunch time as the holidays and End of Year creep up on us.

At the core of AI's capabilities lies Generative AI, where Machine Learning Models create novel information based on user prompts.

Measuring the success of your targeted content distribution strategy is important in order to understand what’s working and what’s not, and make adjustments as needed.

Duncan Southgate, Senior Director of global creative in Kantar’s Insights division, is a creative, media, and brand insights expert passionate about delivering practical and efficient solutions to make advertising and media plans better.

Sustainable CX is the fifth customer experience trend examined in our new report ‘Where AI and Marketing Collide: 2024 CX Predictions’. For some people this might be a bit of a puzzle. There’s an intuitive link between sustainability and energy use, product design, or packaging…but CX?