Up to One in Four Consumers Experience Fraud Attempts Via Mobile Devices Multiple Times Per Week or Daily

Dec. 14, 2023 | By Neustar

“Who’s calling now?” has become a ubiquitous question and a sign of the times for mobile users as fraud and spammers repeatedly target consumers through their phones.

New research from TransUnion (NYSE:TRU) reveals that around one-third of consumers experience fraud attempts multiple times per week, if not daily. More than half (51%) report being targeted in the last three months.

The most common attacks include social engineering schemes that try to convince consumers to give sensitive information, like phishing, which typically occurs via email; vishing, which happens via phone calls and voice messages; and SMSishing, which occurs over text message.

More…

Previous
Previous

Harnessing data at scale: the prospects and hurdles for audience measurement

Next
Next

Data Doesn’t Lie, but Your ROI Metrics May Mislead