At Zeotap, we recognise that understanding your customers goes beyond just customer-related data. In line with our mission to make customer data impactful, we have unveiled our feature for Non Customer Entities.

Podcast advertising has emerged as a powerful tool for brands and agencies to bolster their marketing strategies.

Amidst the ever-evolving landscape of retail giants specialising in household appliances and electronic devices, the key to triumph lies in crafting personalised and flawless customer experiences.

Privacy-first, privacy-safe, privacy-centric, privacy-by-design, privacy-friendly, privacy-dominant, privacy-forward.

Rocketer, a performance marketing company with proprietary media delivery technology, and TransUnion (NYSE: TRU), today announced the launch of Rocketer Powered By TruAudience, a data collaboration designed to supercharge how insurance companies identify high-value prospects and move them through the sales funnel.

Over the last two years, I made marketing predictions like the QR Code would rise again, everything would be an ad network, physical and digital spaces would unite into a physical world.

Social media dominated 2023 headlines: a possible TikTok ban… the launch of Meta’s Threads … and advertiser boycotts of X (formerly Twitter).

One of the biggest challenges that many modern marketers face is trying to make sense of marketing performance data that is stuck in silos across multiple different platforms.

To start, it seems initial Black Friday forecasts underestimated consumer demand.

At fast food chain McDonald's, former VP Global Insights and Analytics Michelle Gansle has been promoted to Chief Data and Analytics Officer.

New York-based digital video ad and analytics platform Innovid has appointed Dani Cushion as Chief Marketing Officer (CMO). She is based in Atlanta and will report to Chief Commercial Officer Dave Helmreich.

When it comes to making informed marketing optimizations, there's no argument about the critical role that data plays. Accurate data analysis is the foundation of effective marketing decision-making and strategic planning.

Personalization is big business.

In today's digital landscape, the ability to harness, analyze, and utilize data has become a cornerstone of success for businesses across industries.

Tech businesses often hold an abundance of data that could help unlock digital transformation and data-driven insights to fuel business growth. And Software as a Service (Saas) companies are no exception.

The healthcare sector, just like the other industries, is actively adopting digital transformation.

At LiveRamp, we believe a clean and efficient data ecosystem is the backbone of any successful data-driven enterprise.

Google has rolled out a substantial upgrade to its Bard AI chatbot giving it the ability to comprehend and respond to specific inquiries about the content of YouTube videos.

OpenAP, the audience data and targeting platform owned by some of the TV industry’s biggest players, this morning announced a deal with IPG Mediabrands’ Magna unit that will integrate OpenAP’s proprietary TV audience identifier -- “OpenID” -- with consumer-profile data from Interpublic’s Acxiom unit.

WPP's consumer data specialist Wavemaker has appointed Irin Rahman as Chief Data and Technology Officer in the UK.