CTV’s IP Targeting Band-Aid Doesn’t Hold Up to Privacy’s Standards
Dec, 2023 | By James Hsu - Adstra
The advertising world has been focused on the transition away from cookies as identifiers for the past several years. When a global pandemic hit in 2020, two important things happened in the media world.
The cookie received a temporary stay of execution, giving advertisers more time to work out their potential replacements and post-cookie solutions. At the same time, CTV adoption skyrocketed, bringing the media world into a digitally-focused TV era much faster than anyone anticipated.