Convergent TV: How to Buy and Sell More Dynamically
Dec. 7, 2023 | By Tara Franceschini - LiveRamp
It’s safe to say it’s been a rocky year. With the broadcast year kicked off, we are hitting crunch time as the holidays and End of Year creep up on us.
We all know Q4 isn’t just about making it to year-end – but it’s also about getting in front of the latest trends, and setting yourself up for a more successful year to follow.
To help you get ahead, we have addressed some of the key industry trends and developments that can help you buy and sell convergent TV more dynamically, and stay on top of the evolving landscape.