The healthcare sector, just like the other industries, is actively adopting digital transformation.

At LiveRamp, we believe a clean and efficient data ecosystem is the backbone of any successful data-driven enterprise.

Google has rolled out a substantial upgrade to its Bard AI chatbot giving it the ability to comprehend and respond to specific inquiries about the content of YouTube videos.

OpenAP, the audience data and targeting platform owned by some of the TV industry’s biggest players, this morning announced a deal with IPG Mediabrands’ Magna unit that will integrate OpenAP’s proprietary TV audience identifier -- “OpenID” -- with consumer-profile data from Interpublic’s Acxiom unit.

WPP's consumer data specialist Wavemaker has appointed Irin Rahman as Chief Data and Technology Officer in the UK.

The Adtech landscape is undergoing a significant transformation with the impending demise of third-party cookies.

Speaking at the recent UK AI Safety Summit, Musk, despite launching his hyper-intelligent AI business, X.ai, issued warnings about advanced technology potentially replacing all human jobs.

Data is the lifeblood of any digital marketing organisation, revealing customer journeys and preferences that help businesses craft the rich, personalised experiences customers have come to expect.

As AI hype and excitement sweep through the marketing and technology industries, many are posing important questions about AI’s capabilities and applications.

I’m Luke Cassar, a Senior Consultant at Finity. Finity is a leading independent actuarial and analytics firm based in Australia and New Zealand.

To create truly relevant and competitive campaigns, marketers need at-their-fingertips access to current data-driven insights on their audience and markets.

ChatGPT celebrated its first anniversary this week, marking a transformative year in the field of artificial intelligence.

Evidence that data-driven companies deliver better business performance continues to build, with companies such as Google, Facebook, Tesla, Walmart, and Amazon demonstrating the transformative power of a well-implemented, mature data strategy.

Omnicom-owned data and analytics firm Annalect has appointed former IBM and Accenture Song exec Lauren Walker as Chief Client Solutions Officer.

I’m Nathan Thomas, SVP of Data Sales & Strategy at Playwire. I have been with Playwire for 15 years, where I have either founded or managed our Yield Ops, Ad Ops, and Publisher Management teams.

Across Unilever we’re on a mission to create superior brands that deliver unmissable experiences for consumers – and it all starts with pioneering research and development.

Proactive customer service in the digital realm isn’t new. It’s already table stakes for most B2C enterprises.

The incorporation of artificial intelligence (AI) in marketing has stirred up excitement, largely due to its capacity to facilitate creative personalization at scale and extract valuable insights from vast amounts of data.

TransUnion (NYSE: TRU) today announced an expanded partnership with FreeWheel, a global technology platform for the television advertising industry.

Deloitte estimates that the Generative AI market is set to double every two years for the next decade, while McKinsey suggests that generative AI could increase marketing productivity with a value between 5% and 15% of total marketing spending annually.