The unrealized potential within data is immense, hindered by concerns over data liabilities and commercial limits.

So, what exactly is social media engagement? At its core, social media engagement refers to the interactions, reactions, and responses that users have with your brand's content on various social media platforms.

In today’s data-driven landscape, brands often find themselves in a dilemma when it comes to sharing their valuable first-party (1P) data in its raw format.

I think attention has always been the only real estate that matters. The world is always at odds about who is going to have the most influence.

Roblox is currently testing a new functionality that allows brands to showcase in-game video advertisements directly linked to their experiences on the platform.

I’m Nathan Thomas, SVP of Data Sales & Strategy at Playwire.

Media agencies today must navigate brands’ expectations for campaign efficacy, while ensuring those expectations are met by publishers.

Brands looking to target B2B audiences can now use audience data to more precisely and efficiently meet their goals. However, not all B2B data is created equal.

Sorting challenges at recycling centers can get in the way of more items getting recycled.

Publishers today need to go beyond demographics or household ratings to show advertisers the true power of their platforms. Understanding their ad clients’ audiences and what motivates them to take actions with a brand is integral to this work.

Mindshare, the media services company that is a part of WPP, and technology company Snapchat, have partnered on new research on how consumers engage across different social platforms—and the subconscious associations with each one.

Shoppable advertising is part of the wider social commerce trend which, according to McKinsey, will have a global market value in excess of $2 trillion by 2025. That’s trillion.

Kantar has integrated Realeyes’ Attention and facial coding technology into its Context Lab solution for social video and mobile ad measurement.

A recent survey suggests viewers pay less attention, are less interested, and have a lower opinion of brands if they are advertised in an unsuitable context and are not relevant. AI-enabled contextually targeted ads can change that.

Kantar has launched a proprietary attention framework, which uses facial coding and new gaze monitoring components to give advertisers measures of both active and passive attention, and uncover how well ad content captures the attention of viewers on a second-by-second basis.

Rohit Ahuja, Director of Enterprise Advertising and Measurement Science at American Express, joined me on stage to discuss how marketers can better use their data to cut through the noise in a competitive market.

A supplier diversity program is a strategic commitment companies make to foster diversity and inclusivity in their supply chain.

Our journey to create our new interface had one simple goal: to make your experience even better. But we didn’t stop there. Our team has been working hard to keep improving.

Humane, a Silicon Valley startup founded by former Apple designers Imran Chaudhri and Bethany Bongiorno, has unveiled its first product, the ‘AI Pin’.

It’s easy to measure the performance of an individual digital channel because the channel comes with built-in features that demonstrate its value (e.g., metrics like reach, impressions, and frequency).