The Numbers Behind AI-Enabled Contextually Targeted Ads
Oct. 30, 2023 | By Laurie Sullivan - MediaPost
A recent survey suggests viewers pay less attention, are less interested, and have a lower opinion of brands if they are advertised in an unsuitable context and are not relevant. AI-enabled contextually targeted ads can change that.
The study -- Driving Viewer Attention and Brand Metrics in CTV Advertising -- shows 42% of the viewers paid more attention to an ad, learned more about the product, and were more interested in the products when served an AI-enabled contextually targeted ads, according to a study published by the Alliance for Video-Level Contextual Advertising and Tobii, which focused on eye tracking.