The Numbers Behind AI-Enabled Contextually Targeted Ads

Oct. 30, 2023 | By Laurie Sullivan - MediaPost

A recent survey suggests viewers pay less attention, are less interested, and have a lower opinion of brands if they are advertised in an unsuitable context and are not relevant. AI-enabled contextually targeted ads can change that. 

The study -- Driving Viewer Attention and Brand Metrics in CTV Advertising -- shows 42% of the viewers paid more attention to an ad, learned more about the product, and were more interested in the products when served an AI-enabled contextually targeted ads, according to a study published by the Alliance for Video-Level Contextual Advertising and Tobii, which focused on eye tracking.

More…

Previous
Previous

Kantar Integrates Realeyes Attention Tech to Advance Ad Effectiveness

Next
Next

Kantar Debuts New Gaze Tools for Attention Measurement