P&G Introduces Digital Watermarking Test in France for Enhanced Recycling

Nov. 16, 2023 | By P&G

Sorting challenges at recycling centers can get in the way of more items getting recycled.

A nationwide pilot project to test imperceptible, digital watermarks on consumer product packaging is holding promise to improve waste sorting streams and ensure more material gets a second life.

Facilitated by AIM — European Brands Association — and powered by the Alliance to End Plastic Waste and its participating consortium members, the HolyGrail 2.0 program is testing its innovation on a national scale in France.

More…

Previous
Previous

The Audience Targeting Playbook: The B2B Data Required for Omnichannel Success

Next
Next

Measuring media’s power with iHeartMedia’s David Shiffman