Stepping Stones to AI-Supercharged Shoppable Ads
Nov. 20, 2023 | By Acxiom
Shoppable advertising is part of the wider social commerce trend which, according to McKinsey, will have a global market value in excess of $2 trillion by 2025. That’s trillion.
What’s more, shoppable ads are set to undergo significant enhancements thanks to the evolution of generative artificial intelligence (AI).
In fact, the potentially transformative impact of AI on shoppable ads is one of the five key trends identified in our new report: ‘Where AI and Marketing Collide: 2024 CX Predictions’. The capacity of AI to process and analyze vast swathes of customer data from multiple sources to produce individualized customer experiences at scale is a competitive advantage many brands will be looking to grab.