What is Closed-Loop Measurement?
Nov. 20, 2023 | By LiveRamp
It’s easy to measure the performance of an individual digital channel because the channel comes with built-in features that demonstrate its value (e.g., metrics like reach, impressions, and frequency).
Closed-loop measurement improves upon channel-specific marketing and takes it to the next level. By connecting the dots between exposure and outcome using a data collaboration partner such as LiveRamp, you can gain visibility into how your media tactics affect your bottom line.