Unlocking the Power of Social Platforms: New Snapchat and Mindshare Research Reveals How to Maximize Audience Resonance
Nov. 16, 2023 | By Mindshare
Mindshare, the media services company that is a part of WPP, and technology company Snapchat, have partnered on new research on how consumers engage across different social platforms—and the subconscious associations with each one.
The study was conducted in two parts, with a quantitative survey of more than 28,000 adults globally. The first part, developed by Mindshare’s Worldwide Data Strategy and Insight team examined consumers’ daily social media behaviors. The second half, developed by Mindshare's NeuroLab team (the agency's in-house neuroscience department), dove deeper into consumers’ unconscious preferences and their emotional associations and perceptions of different platforms.