In recent times, Retail Media has emerged as a prominent and relevant advertising strategy. It’s not just about providing brands with a unique opportunity to engage with their customers meaningfully; it also offers a robust advertising approach built upon first-party data.

While the marketing landscape has been in a state of upheaval for years now, in 2024, there will be a collision of multiple long-watched industry trends — particularly when it comes to the move to a cookieless ecosystem, new industry applications of artificial intelligence and the transition to a privacy-first reality.

Eyeota has announced that it is now activating Experian WorldView as Digital Audience Data in 36 countries around the globe. Multinational brands can now leverage Experian WorldView audience data for consistent and privacy-centric digital targeting on programmatic and social channels.

As we kicked off 2024, like many within the media industry, I had the pleasure of heading to Las Vegas to attend CES 2024.

January 28 is a day when businesses and individuals alike reflect on, and take action to protect privacy and data. With artificial intelligence (AI) dominating the marketing and technology stage, I think it’s critical to address AI as it relates to data privacy.

On the 28th of January every year, the importance of personal data, and of Personal Identifiable Information (PII) is celebrated across the world on Data Protection Day.

2023 has seen the rise of new innovative technologies, as moves towards consumer privacy continue to build momentum.

Data sharing and activation platform LiveRamp has agreed to acquire clean room software provider Habu, for cash and stock totalling around $200m.

In the ever-evolving world of marketing and advertising, businesses faced a growing need to track individual identities across multiple devices as consumer behavior became increasingly fragmented.

In the fast-paced world of marketing, businesses are constantly striving to gain an edge, often at the expense of their most valuable asset – customer data.

It’s a tidal shift in digital advertising. Last week, Google began its long-promised phase out of third-party cookies in Chrome, the world’s most popular web browser.

Dynata, the world’s largest first-party data company for insights, activation and measurement, today announced the appointments of three senior directors in Asia Pacific.

From policy changes to the demise of the cookie, we’re only a few days into 2024 and the advertising industry is already undergoing transformation.

The advertising world has been focused on the transition away from cookies as identifiers for the past several years. When a global pandemic hit in 2020, two important things happened in the media world.

Privacy-first, privacy-safe, privacy-centric, privacy-by-design, privacy-friendly, privacy-dominant, privacy-forward.

In today's digital landscape, the ability to harness, analyze, and utilize data has become a cornerstone of success for businesses across industries.

At LiveRamp, we believe a clean and efficient data ecosystem is the backbone of any successful data-driven enterprise.

The Adtech landscape is undergoing a significant transformation with the impending demise of third-party cookies.

Data is the lifeblood of any digital marketing organisation, revealing customer journeys and preferences that help businesses craft the rich, personalised experiences customers have come to expect.

To create truly relevant and competitive campaigns, marketers need at-their-fingertips access to current data-driven insights on their audience and markets.