Enough with the empty claims: Why it’s time for savvy marketers to embrace privacy
Dec. 7, 2023 | By Lauren Wetzel - InfoSum
Privacy-first, privacy-safe, privacy-centric, privacy-by-design, privacy-friendly, privacy-dominant, privacy-forward.
Privacy must be the most hyphenated word in the marketing lexicon these days. No article, webinar or news release in the advertising space feels quite complete without the obligatory mention. And, of course, there's hardly ever any detail on what first, safe, centric or any of the other privacy qualifiers actually mean. This is precisely the point: If it looks like a duck, swims like a duck and quacks like a duck, then it probably is a duck, right?