Building strategic alliances in the post-cookie era
Jan. 25, 2024 | By Lauren Wetzel - InfoSum
As we kicked off 2024, like many within the media industry, I had the pleasure of heading to Las Vegas to attend CES 2024.
As a former consultant in recovery and a dedicated industry observer, CES provides a unique opportunity to read the barometer of the industry. Reflecting on this year's event, my biggest takeaway is that strategic data-driven alliances forged through robust data collaboration will be the cornerstone of the advertising industry's evolution this year.